The Adviser Finder

01. The Challenge

Mortgage advertising runs into platform financial-promotion rules immediately. The claims that would convert fastest, such as rates, savings and approval odds, are the ones most tightly restricted, so the creative has to find another way to be persuasive.

The audience is also in a narrow window. Someone actively looking for a mortgage adviser is in-market for weeks, not months, which means reach without timing is wasted and the campaign has to keep working rather than burn out in a fortnight.

02. Our Involvement

Start & Scale produced a full advertising set rather than a hero creative, giving the account enough variation to keep running against a narrow in-market audience without exhausting it.

The creative leads on the decision a borrower is actually making, which is whether to rely on one lender's answer or search the market, rather than on rates. That keeps the campaign clear of promotion restrictions while still arguing the thing that matters.

03. The Result

The Adviser Finder came away with a complete campaign bank built for a restricted category, capable of sustained running rather than a single burst.

Common questions

How do mortgage businesses advertise within financial promotion rules?

By arguing the decision rather than the rate. Start & Scale builds mortgage campaigns around whether a borrower should accept one lender's answer or search the whole market, which converts without triggering promotion restrictions.