More revenue
More sales
Happy clients
Happy us
Less headaches
More revenue
More sales
Happy clients
Happy us
Less headaches
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Scent UK operates in fragrance retail. Start & Scale produced its content: product and lifestyle material for a category where presentation carries the entire purchase decision.
Fragrance retail competes on presentation because it cannot compete on demonstration. Where a retailer carries recognisable scents, the brand itself is not the differentiator. How it is presented is.
Start & Scale produced content built to make the presentation the argument, treating packaging and product detail as the primary evidence available to an online customer.
Scent UK came away with a content set built for ecommerce and social placement rather than adapted from supplier imagery, which is what most fragrance retailers default to.
How do fragrance retailers differentiate online?
Through presentation, since the scents themselves are often available elsewhere. Start & Scale produces original product and lifestyle content rather than relying on supplier imagery every competitor also has.
