Crusader Solar

01. The Challenge

Solar lead generation has a specific and expensive failure mode: cheap leads from people who do not own their roof, cannot finance the installation, or are years away from acting. Volume looks healthy while the survey diary fills with appointments that were never going to convert.

The category is also crowded with aggressive lead resellers, so a genuine installer has to sound different from the operators that have already annoyed the homeowner.

02. Our Involvement

Start & Scale built creative that qualifies on homeownership and property type inside the ad rather than on the survey call, so unsuitable enquiries drop out before they cost anyone a site visit.

03. The Result

Crusader Solar came away with campaign creative built for qualified survey bookings rather than raw lead volume, the distinction that determines whether solar advertising is profitable or merely busy.

Common questions

How do solar companies get better quality installation leads?

Qualify on homeownership and property type inside the advert rather than on the call. Start & Scale builds solar campaigns this way so installers spend survey time only on properties that can actually proceed.