TCC Luxe

01. The Challenge

A prestige car dealership has to sell on desire and on trust at the same time, and those pull content in opposite directions. The cars handle the first job by themselves. The second is harder, because a high value used performance car is a large purchase from a business most buyers have never heard of before the algorithm put it in front of them.

Social is where that gap either closes or never closes at all. Most dealership content is a walkaround with music over the top, which shows the stock and says nothing whatsoever about the people selling it.

02. Our Involvement

Start & Scale took the content function end to end: scripting, filming and editing for Instagram and TikTok, built around the dealership's own people on camera rather than a voiceover over b-roll.

Each shoot produces a batch rather than a post. The July 2026 round delivered seventeen fully captioned vertical edits, the same seventeen supplied clean without captions for reuse and paid testing, and forty-five edited stills. Everything is filmed vertically in 4K on the forecourt, so the stock stays in frame while the presenter talks.

Captions are burned in because most of the feed is watched with the sound off. The clean masters exist so the same footage can be recut, retitled or pushed into paid placement later without booking another shoot day.

03. The Result

The account publishes consistently rather than occasionally, and its reels routinely reach several times the size of its own following. That ratio is the only dependable sign that content is travelling beyond people who already know the business, which for a dealership is the entire point.

The format also compounds. Every round adds to a library of captioned verticals, clean masters and stills that can be recombined or reposted, instead of the next month starting from nothing.

The content

Common questions

How should a car dealership use Instagram and TikTok?

Put the people on camera, not only the cars. Start & Scale scripts, films and edits TCC Luxe's content around its own team, because the stock is already desirable and the thing a buyer is really weighing up is who they are buying from.

Why deliver social video both with and without captions?

Captions are burned in for the feed, where most viewing is silent. Clean masters are delivered alongside them so the same footage can be recut or used in paid placements without reshooting.