Room Hub

01. The Challenge

HMO property runs two marketing problems at once. Rooms have to be filled continuously, because every empty week is revenue that cannot be recovered, and investors have to be attracted to fund the next conversion. The two audiences want completely different things from an advert.

HMO stock is also commoditised in the listings. A room looks much like another room in a search result, so the advertising has to do the differentiating that the portal will not.

02. Our Involvement

Start & Scale produced a volume-led campaign bank rather than a hero film: eleven distinct video ads covering the Portsmouth and Barnsley portfolios, giving the account enough creative to rotate across placements and property types without repeating itself.

Each was delivered in multiple cuts, captioned and clean, so the same footage could run in feed, in story placements and in contexts where audio is off, which in property advertising is most of them. A client testimonial was produced alongside the campaign work.

03. The Result

Room Hub came away with a campaign library rather than a campaign, enough distinct assets to keep both the tenant and investor sides running without a fresh shoot every time creative fatigued.

Common questions

How do you advertise HMO rooms and attract investors at the same time?

With separate creative for each. Start & Scale produced eleven distinct ads for Room Hub across two portfolios so tenant-facing and investor-facing messages could run in parallel without competing.