Halo Finance

01. The Challenge

Business finance is a trust purchase in a category people have been trained to distrust. A business owner looking for funding has usually been turned down somewhere already, or has been pursued by brokers whose interest ended at the enquiry. Advertising has to establish that a real, regulated business stands behind the offer before it can argue anything about rates or terms.

Volume is the second problem. Finance demand is lumpy and urgent, so a campaign that works produces enquiries faster than a manual process can handle, and leads that are not contacted quickly are worth very little.

02. Our Involvement

Start & Scale produced Halo Finance's campaign creative in June 2025 and returned for a second full round in February 2026, refreshing the bank rather than stretching tiring assets. Both rounds were built around the people running the business rather than product messaging, because in finance a named face does the credibility work that claims cannot.

03. The Result

The system generated more than 3,000 leads in the first 90 days, all from business owners actively looking for finance.

Halo then re-commissioned Start & Scale for a second production round roughly eight months later, which is the practical confirmation that the first set did its job rather than simply filling a pipeline with names.

Common questions

How do business finance brands generate leads at volume?

By leading with the people rather than the product. Start & Scale built Halo Finance's campaign around the team behind the lending, and it produced over 3,000 business owner leads in 90 days.

How often should finance brands refresh their ad creative?

Before it fatigues, not after. Start & Scale produced Halo Finance's campaign bank in two rounds roughly eight months apart, replacing creative on a cycle rather than running each set until performance fell away.