OMG Smiles, located in Milton Keynes, is a premier private dental clinic founded by Dr. Aamir Vaghela. Dr. Vaghela, an award-winning cosmetic dentist, has rapidly become one of the most renowned dentists in the UK. His expertise has transformed the smiles of over 1000 patients, helping them achieve their dream smiles. The clinic offers a comprehensive range of advanced cosmetic dental procedures, including composite bonding, composite veneers, dental implants, teeth whitening, and Invisalign. OMG Smiles is dedicated to providing top-tier dental care tailored to meet the unique needs of each patient.
OMG Smiles needed to generate a substantial number of highly qualified new patients within its local area to sustain its business growth. The clinic offered specialised dental treatments that required targeted marketing to reach individuals actively seeking these services. However, their existing marketing efforts were not producing the desired results, leading to a need for a more effective strategy.
The primary challenge was not only to build awareness among potential patients but also to ensure that these patients were motivated to book appointments. The clinic needed a marketing approach that would highlight Dr. Vaghela's expertise and the quality of the treatments offered at OMG Smiles, thus building trust and encouraging prospective patients to choose the clinic for their dental care needs.
To address these challenges, we developed and implemented a comprehensive marketing strategy tailored to the needs of OMG Smiles. This strategy involved creating bespoke and targeted ad campaigns on Facebook and Instagram, designed to attract individuals specifically interested in the cosmetic dental treatments offered by the clinic. The ads were crafted with meticulous attention to detail, featuring high-quality content that effectively communicated the clinic’s offerings and Dr. Vaghela’s reputation.
In addition to the ad campaigns, we built custom landing pages and funnels that guided prospective patients through a seamless customer journey. These landing pages provided detailed information about the treatments, showcased patient testimonials, and highlighted the unique aspects of the clinic. This approach ensured that potential patients were well-informed and felt confident in booking their treatments with OMG Smiles.
The implementation of this marketing strategy produced outstanding results for OMG Smiles. The clinic successfully attracted and converted over 100 new patients, providing a significant boost to its growth and establishing it as a leading provider of cosmetic dental treatments in Milton Keynes. The targeted ad campaigns were highly effective, delivering a steady stream of high-quality leads that were eager to take advantage of the clinic’s services.
Furthermore, the carefully designed customer journey, supported by custom landing pages and automated follow-ups, maximised conversion rates and ensured a smooth and professional experience for every patient. The success of these initiatives not only enhanced the clinic's reputation but also provided a solid foundation for Dr. Vaghela continues expanding his practice and helping more patients achieve their dream smiles.