Same Day Smile

01. The Challenge

Same-day dentistry is a strong proposition and a difficult advertisement. The treatment carries a price point nobody commits to from a single ad, and the same-day promise invites scepticism precisely because it is the differentiator. The clinic needed campaigns that made the process credible, not just the offer attractive.

The second challenge was cadence. Same Day Smile runs open days and kiosk activations — time-boxed events that need their own creative, their own funnel and their own follow-up, on a schedule that will not wait for a quarterly content shoot.

02. Our Involvement

Start & Scale built the engagement around continuous production rather than a single campaign launch. Between March and August 2026 the agency delivered five distinct production rounds: an initial paid campaign set and a separate organic content bank in March, an open day campaign in June, a kiosk activation in July, and a further combined ads and organic round in August.

Creative was built per treatment rather than per clinic. The open day campaign alone ran as separate named ad sets — Teeth In A Day, Smile Upgrade, Align & Smile and 3D Veneers — each speaking to a different patient with a different problem, rather than one general practice advert asking everybody to book a consultation.

03. The Result

The engagement is ongoing, with production rounds continuing on a roughly six-week cycle. For a dental account, that cadence is itself the result: the clinic has renewed continuously since March 2026 rather than treating the first campaign as a test.

Running treatment-specific creative also means the account compounds. Each round adds to a library of named-treatment assets that can be recombined for the next open day or activation instead of being rebuilt from scratch.

Campaign work

Common questions

How do you market same-day dental implant treatment?

Make the process credible rather than the offer loud. Start & Scale films the clinician and the treatment environment so the same-day claim is shown rather than asserted, then runs treatment-specific creative instead of general clinic advertising.

How should a dental clinic promote an open day?

With its own creative and funnel, not a slice of the always-on campaign. Start & Scale produced a dedicated round for Same Day Smile's June 2026 open day, split into named treatment ad sets so each patient saw the procedure they were actually considering.