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Recharge Renewable operates in UK solar and renewable energy. Start & Scale produced its solar campaign creative in November 2024 — into the winter window, when solar advertising is at its hardest.
Solar has a seasonality problem that most categories do not. Interest tracks sunshine, so campaigns running into winter are advertising against the weather as well as against competitors.
The argument therefore has to shift from generation to economics — bills, payback and installation lead times — because the emotional pull of a sunny roof is simply not available in November.
Start & Scale produced Recharge Renewable's campaign creative in November 2024, built around the financial case and the practical reality that installation slots booked in winter are the ones ready for the following summer.
The work gave Recharge Renewable advertising suited to the hardest part of the solar calendar rather than creative that only works in season.
Can you advertise solar in winter?
Yes, but the argument has to change. Start & Scale shifts winter solar creative from generation to economics — bills, payback and the fact that a winter installation is ready for the following summer.
