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More sales
Happy clients
Happy us
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Fast Track House Sales works with homeowners who need to sell quickly. Start & Scale ran its vendor acquisition campaign, and it produced seller leads at a volume the business had not planned for. The company deployed so much of its investor capital buying the resulting properties that it had to commission a second campaign to raise more.
Fast property sale businesses advertise to people in difficult circumstances: probate, repossession, relocation, divorce. The messaging has to be direct enough to reach someone actively looking for a way out, without tipping into the predatory register the category is known for and which makes sellers distrust every company in it.
The second constraint is capital. Every vendor lead that converts consumes cash, so unlike most lead generation the business cannot simply absorb more volume. Success has a hard financial ceiling.
Start & Scale produced the campaign creative and ran the vendor acquisition, built around the seller's actual situation rather than around the company.
The campaign generated so many leads from people looking to sell that Fast Track House Sales deployed a large share of its investor capital buying the properties, and then had to run a second campaign to raise more investor funding in order to keep up with the demand the first one created.
That is an unusual outcome to be able to claim. Most lead generation is judged on whether it produced enough. This one is judged on having outrun the balance sheet behind it.
How do you advertise to motivated property sellers?
By addressing the circumstance rather than the company. Start & Scale builds vendor campaigns around the seller's actual situation, which reaches people genuinely looking for a fast sale without the predatory tone that makes the whole category distrusted.
What happens when a property campaign works too well?
You run out of money to buy with. Fast Track House Sales deployed so much investor capital on the properties the campaign produced that Start & Scale ran a second campaign to raise further investment.
