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Infinite Finance London is a fully regulated, whole-of-market mortgage brokerage with access to over 100 lenders. Founded by Vishal, the firm has arranged more than £100 million in mortgages and holds over 140 five-star reviews. Start & Scale produced its content and built the sales video that carries the firm's argument to first-time buyers.
Mortgage brokerage is sold against a wall of assumptions. Almost every first-time buyer who sits down with a broker believes the same thing. They think they need a 20% deposit before they can even start looking. So they wait, they rent, and they watch prices climb while saving toward a number they may not actually need.
The second problem is that a broker's real advantage is invisible in an advert. Whole-of-market access across 100+ lenders sounds like jargon until someone understands that one bank saying no is one opinion, not a verdict. Infinite Finance needed marketing that corrected the myth before it sold the service.
Start & Scale built the campaign around the objection rather than the offer. The sales video opens by naming the belief that stops people, the deposit myth, and dismantles it with the fact that, depending on circumstances, lenders offer first-time buyer mortgages at as little as 5% deposit.
From there the content carries Vishal himself rather than the firm, because a regulated purchase this size is a trust decision. The proof points do the work. Over £100 million in mortgages arranged, more than 140 five-star reviews, whole-of-market access, and a fee structure where the client pays nothing unless they complete.
The finished sales video is the firm's primary conversion asset, built to be run cold to first-time buyers and to do the qualifying before a call is ever booked.
Its strongest claim is one most brokers cannot make. Infinite Finance negotiates on price without emotion in the deal and saves clients around £20,000 on average on the biggest purchase of their lives, and charges nothing at all unless the client gets the keys.
How much deposit does a first-time buyer actually need?
Less than most people assume. The widely held belief is 20%, but depending on circumstances there are lenders offering first-time buyer mortgages at as little as 5% deposit. Start & Scale built Infinite Finance London's campaign around correcting exactly this misconception.
How should a mortgage broker market itself?
By leading with the adviser and the objection, not the rate. Start & Scale builds regulated-sector campaigns around a named person answering the question the buyer is actually stuck on, because a mortgage is a trust decision before it is a price comparison.
