More revenue
More sales
Happy clients
Happy us
Less headaches
More revenue
More sales
Happy clients
Happy us
Less headaches
Start a project
Kai Beauti sells cosmetics direct to consumer. Start & Scale produced its Christmas campaign content in October 2023, built and delivered ahead of the season, because beauty's gifting window is won before it starts.
Christmas is the whole year for a cosmetics brand, and it is decided early. Creative produced in December is already late: the gifting audience is being reached from late October, and brands that arrive after that are buying attention at its most expensive.
Gifting also changes the buyer. The purchaser is frequently not the user, which means the content has to work for someone choosing on someone else's behalf.
Start & Scale produced Kai Beauti's Christmas content in October 2023, ahead of the window, with creative built for the gifting purchase rather than the self-purchase the rest of the year runs on.
Kai Beauti went into its most important trading period with campaign-ready content in hand rather than being produced against the clock.
When should a beauty brand produce Christmas content?
By October at the latest. The gifting audience is being worked from late October, so Start & Scale produces seasonal beauty creative ahead of the window rather than into it.
