Organic India

01. The Challenge

An established wellness brand has a particular problem on paid social: its existing brand assets are built for shelf and for owned channels, and they underperform badly in a feed where the competition is a person talking to camera.

Content has to be produced specifically for the placement rather than adapted from brand material that works elsewhere.

02. Our Involvement

Start & Scale produced UGC-format content built for feed placement, made to compete with organic content rather than to look like advertising sitting next to it.

03. The Result

Organic India came away with content produced for the channel it was running in, rather than brand assets repurposed into a format that works against them.

Common questions

Why do established brands underperform on paid social?

Because they run brand assets built for other channels. Start & Scale produces feed-native content that competes with organic posts rather than announcing itself as an advert.