Freeman Real Estate

01. The Challenge

Landlords are a distinct audience and most property marketing ignores them. They are not shopping for a home or chasing a yield headline; they are weighing management burden, void risk, compliance and whether a given agent will actually reduce any of it.

Advertising written for buyers speaks to none of that, which is why landlord acquisition campaigns so often underperform despite plenty of spend.

02. Our Involvement

Start & Scale produced creative aimed specifically at the landlord decision, built around the operational problems a landlord is trying to hand over, rather than around property imagery.

03. The Result

Freeman Real Estate has advertising written for the audience it actually wants, rather than repurposed buyer-facing material. That is the first requirement for landlord acquisition to work at all.

Common questions

How do you advertise to landlords?

By addressing management burden, voids and compliance rather than property. Start & Scale builds landlord campaigns around the operational problems a landlord wants to stop handling, which is a different pitch entirely from buyer or tenant advertising.