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More revenue
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Happy clients
Happy us
Less headaches
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Delivrme is an innovation-oriented service-based app that will revolutionise the way one orders anything, anywhere, and at any time. Born with a vision to disrupt on-demand services, Delivrme was created with the sole aim to cater to fast-moving and convenience-driven markets. The app promised a seamless user experience where customers could connect to a myriad of services and products with just a touch. It was positioned to disrupt a market and had an ambitious objective: to achieve a two million pound valuation within its first year of operations, combined with the rapid expansion of its user base and service provider network. Delivrme required a strategic and well-planned marketing plan to achieve it. The plan had to tackle competitive market entry while building a strong brand identity that empowers users and service providers. It had to be a comprehensive marketing strategy covering all aspects of creating content, engaging on social media, and running targeted campaigns for user acquisition and service provider onboarding. All of this hinged on Delivrme's ability to communicate, speak to its target audience, and establish itself as an industry leader in on-demand services, by walking the walk on the talk that was its value proposition.
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The primary challenge was scaling the app rapidly in an already saturated market. The founders faced the daunting task of driving user engagement, ensuring a smooth onboarding process for thousands of drivers, and maintaining consistency across all marketing channels. Additionally, achieving a valuation of two million pounds within 12 months was an ambitious goal that required precise execution and strategic planning. The competition was fierce, with several established players already dominating the market. Thus, differentiating the app and building a unique brand identity was crucial.
Another significant challenge was to create a compelling narrative that would attract investors and backers. This required not only a strong fundraising campaign but also the ability to demonstrate the app’s potential through data and storytelling. The app’s success depended on a well-coordinated marketing strategy that could deliver high-quality content across multiple platforms, engage users through social media, and drive conversions through targeted email and SMS marketing. Ensuring compliance with relevant regulations and staying ahead of industry trends were also vital to the app’s growth and sustainability.
Our team was brought on board to devise and execute a full-scale marketing strategy tailored to the app’s needs. We started by developing a comprehensive content plan that aligned with the app's brand and target audience. This included creating engaging content for the website, social media platforms, email campaigns, and SMS marketing. Our approach ensured that the app’s messaging was consistent across all channels, helping to build a strong and recognisable brand identity. We also played a pivotal role in social media management, regularly updating platforms with engaging content and interacting with users to foster a sense of community.
In addition to content creation and social media management, we were responsible for driver onboarding, ensuring that the process was seamless and efficient. We developed training materials and provided support to help drivers navigate the platform, which was crucial in maintaining a positive onboarding experience. Moreover, our team created compelling fundraising content that utilised storytelling and data to showcase the app’s potential to investors. By using a combination of guerrilla marketing tactics and mass market recognition strategies, we were able to drive significant growth and establish the app as a leading player in the industry.
The execution of our marketing strategy resulted in remarkable success for the app. Within the first year, the app achieved a seven-figure post-raise valuation, far exceeding initial expectations. Our efforts in driver onboarding paid off, with over 5,000 drivers successfully integrated into the platform, ensuring that the app could meet the growing demand for its services. The content strategy we implemented led to a significant increase in transaction value, further bolstering the app's financial standing and market presence.
Moreover, our social media strategy proved to be incredibly effective, resulting in a 600% increase in user engagement and follower growth. The app's heightened visibility and brand recognition even garnered an invitation to pitch on BBC's Dragons' Den, where it attracted the attention of prominent investors like Stephen Bartlett and Peter Jones. This exposure not only validated the app's potential but also opened up new avenues for future investment and expansion. Ultimately, our comprehensive marketing approach played a crucial role in scaling the app to new heights, achieving both its financial and operational objectives within the desired timeframe.
