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More revenue
More sales
Happy clients
Happy us
Less headaches
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7 Days Performance is a rapidly growing raffle site specialising in high-stakes competitions for luxury vehicles and substantial cash prizes. The platform is known for its dynamic approach to engaging audiences, offering participants the chance to win life-changing rewards. However, despite its potential, the company faced significant challenges in scaling its operations and achieving consistent profitability in its early stages. Recognizing the need for a robust strategy to expand their market reach and enhance customer engagement, 7 Days Performance sought out a comprehensive marketing solution. The goal was to not only increase monthly revenue but also to establish a sustainable model that could maintain growth over the long term. This required an innovative approach to advertising, content creation, and team development.
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At the outset, 7 Days Performance was generating a modest £20,000 per month. However, this figure fell short of the company's aspirations, particularly when it came to consistently selling out competitions. The challenge was clear: how could the business scale effectively, ensuring that each competition was both profitable and fully subscribed? Moreover, the company needed to achieve this growth without compromising on the quality of its offerings or alienating its core customer base.
The complexities of the raffle market, combined with the intense competition, demanded a sophisticated marketing strategy. The business needed to find a way to not only attract a larger audience but also convert interest into sales. This required a deep understanding of the target demographic, as well as the ability to craft compelling content and advertisements that would resonate with potential customers. Additionally, there was a need to train and integrate new team members to manage the increasing demand and maintain the high standards expected by participants.
To address these challenges, we implemented a multi-faceted approach that combined expert training, hands-on marketing services, and strategic team development. We began by providing in-depth advertising training to ensure that the internal team at 7 Days Performance had a solid foundation in key marketing principles. This training focused on audience targeting, ad creation, and optimization techniques, all crucial for maximising the effectiveness of their campaigns.
Following this, we offered a full-service marketing package, encompassing content creation, ads management, and email marketing. This 'done-for-you' service was designed to ensure that every aspect of the marketing strategy was aligned with the overarching goal of selling out competitions. Additionally, we worked closely with the internal team to train new members, providing them with the tools and knowledge necessary to continue executing these strategies successfully. Our involvement was not just about delivering results, but also about empowering the team to sustain and build upon these successes.
The impact of our collaborative efforts was nothing short of remarkable. Within 18 months, 7 Days Performance experienced exponential growth, scaling from £20,000 to an impressive £1.2 million per month in revenue. This transformation was not merely about hitting financial targets; it was a testament to the power of a well-executed marketing strategy combined with the dedication and vision of the company’s founders.
The success of this campaign highlights the importance of a comprehensive approach to marketing, one that goes beyond quick fixes and instead focuses on long-term growth. By recognizing and capitalising on the strengths of the business, while also addressing its challenges head-on, we were able to help 7 Days Performance achieve its ambitious goals. The exceptional work of the founders, coupled with our strategic guidance, resulted in a thriving business that continues to inspire and attract new participants.
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