The First 365 Podcast

01. The Challenge

Podcasts are easy to start and hard to sustain. The production burden is not the recording. It is the editing, the short-form cutting and the consistency required to keep a show going long enough for it to compound.

Most shows stop because the pipeline behind them was never built. Each episode is treated as a project rather than as one pass through a repeatable process.

02. Our Involvement

Start & Scale built and ran that pipeline for its own show, producing eighteen full episodes between February 2023 and April 2025 with guests including Chris Bradley, Shakan Pitters, Dee Ludlow, Laura Ann Moore, Okiem, Christian Mercer Hall, Matt Hall, Swench, Nick Capo, CJ Lloyd Webley, Matt Wilson, Paul Ryan Jones, Aran Spencer-Higgins, Sam Derby, Hassan, HW Media and Alex Wolfluxe.

Every episode was delivered as a long-form video plus a bank of short-form promotional cuts. That is the format that actually drives audience, since the clips do the discovery work the full episode cannot.

03. The Result

Eighteen full productions with accompanying short-form banks, produced consistently across two years.

It also answers a question prospective clients ask directly: whether the agency can actually shoot and run a podcast. The show is the evidence, and the pipeline behind it is the same one used for client productions.

Common questions

Does Start & Scale produce podcasts for clients?

Yes. The agency runs its own long-form show, The First 365 Podcast, through the same production pipeline: filming, editing and cutting short-form promotional banks for every episode.

Why does a podcast need short-form cuts?

Because the full episode cannot do its own discovery. Start & Scale delivers every episode with a bank of short-form clips, since that is what reaches people who have not found the show yet.