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Mi Skin Laser Clinic, located in Aylesbury, is a prominent provider of aesthetic treatments, specialising in skin care solutions designed to enhance the natural beauty of its clients. With a reputation for delivering exceptional results, the clinic uses the latest technology and techniques to ensure client satisfaction. Over the years it built a loyal local client base, but with growing demand for aesthetic treatments the clinic sought to expand its reach beyond Aylesbury. To do that, Mi Skin Laser Clinic partnered with Start & Scale on a digital strategy built to drive new patient bookings and establish the clinic as the recognised aesthetics name in the area.
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The primary challenge facing Mi Skin Laser Clinic was generating interest among potential clients unfamiliar with the clinic’s offering. The clinic needed to attract new patients actively seeking aesthetic treatments, not only locally but beyond Aylesbury. Despite an excellent reputation, its existing marketing was not capturing the potential of digital platforms, leaving growth on the table.
The second challenge was converting online interest into actual bookings. Demand for aesthetic treatments was evident, but turning that interest into confirmed appointments required a more sophisticated approach, one that pre-qualified enquiries, streamlined booking, and ensured people actually turned up.
Start & Scale began with content production, scripting, shooting and editing assets inside the clinic that showed the treatments themselves rather than describing them. Alongside that, the agency built a dedicated microsite carrying a four-step funnel designed to pre-qualify prospective clients and move them through to a booking.
Start & Scale then implemented CRM automations handling booking confirmations and reminders, which is where aesthetics clinics typically lose revenue. Those automations lifted the show-up rate as well as the conversion rate, and reduced the administrative load on the clinic at the same time.
The work established Mi Skin Laser Clinic as the most recognised aesthetics clinic in Aylesbury. New patient conversions increased substantially, with a marked improvement in the number of people booking and attending treatments.
The gain was not only in volume. The clinic’s visibility and reputation across the area strengthened, and the engagement became a long-running working relationship rather than a single campaign.
How do aesthetics clinics turn enquiries into attended appointments?
With qualification before the booking and automation after it. Start & Scale built Mi Skin Laser Clinic a four-step funnel that pre-qualifies enquiries, then CRM automations handling confirmations and reminders, which is where clinics usually lose the booking.
Does Start & Scale build the booking system as well as the campaign?
Yes. For clinic clients the funnel, the microsite and the CRM automation are part of the engagement, because advertising that produces enquiries a clinic cannot work is not worth running.
