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More revenue
More sales
Happy clients
Happy us
Less headaches
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My Skin Laser Clinic, located in Aylesbury, is a prominent provider of aesthetic treatments, specialising in a range of skin care solutions designed to enhance the natural beauty of its clients. With a reputation for delivering exceptional results, the clinic is committed to using the latest technology and techniques to ensure client satisfaction. Over the years, it has built a loyal client base within the local area, but with the growing demand for aesthetic treatments, the clinic sought to expand its reach and attract new patients from both local and surrounding areas. To achieve this expansion, My Skin Laser Clinic needed to amplify its online presence and improve its marketing efforts. The clinic's management recognized that, to remain competitive in a rapidly evolving industry, it was essential to engage with potential clients through effective digital channels. With the goal of becoming the most recognized aesthetics clinic in Aylesbury, the clinic partnered with us to develop a comprehensive digital marketing strategy that would drive new patient bookings and solidify its standing as a leader in the aesthetics field.
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The primary challenge faced by My Skin Laser Clinic was generating increased interest and desire among potential clients who were unfamiliar with the clinic’s offerings. The clinic needed to attract new patients who were actively seeking aesthetic treatments, not only within the local area but also beyond. Despite its excellent reputation, the clinic's existing marketing efforts were not fully capturing the potential of digital platforms, leading to missed opportunities for growth and client acquisition.
In addition, the clinic faced the challenge of converting online interest into actual bookings. While there was an evident demand for aesthetic treatments, translating this interest into confirmed appointments required a more sophisticated approach. The clinic needed a strategy that would pre-qualify potential clients, streamline the booking process, and ensure a high rate of follow-through on appointments, ultimately leading to increased revenue and client satisfaction.
We began our involvement by crafting a comprehensive marketing strategy that would address the clinic’s needs for increased visibility and client engagement. The first step involved content creation, where we scripted, shot, and edited high-quality assets that showcased the clinic’s aesthetic treatments. These content assets were designed to resonate with the target audience, highlighting the benefits and results of the treatments offered. Alongside this, we developed a dedicated microsite with a four-step funnel, specifically tailored to pre-qualify potential clients and guide them seamlessly through the booking process.
Furthermore, we implemented CRM automations to manage booking confirmations and reminders, ensuring that the clinic’s show-up rate and conversion rates were maximised. These automations not only streamlined the administrative process but also enhanced the client experience by providing timely and relevant communication. By integrating these elements into a cohesive strategy, we were able to elevate the clinic’s digital presence and drive significant growth in new patient bookings.
Our efforts made My Skin Laser Clinic the most recognized aesthetics clinic in Aylesbury. The conversions of new patients to the clinic increased dramatically, with huge improvements in people making and having aesthetic treatments. This success did not manifest in just an increased volume of clients for the clinic; it was also in terms of their reputation and visibility that came out clearer than ever in this community and beyond.
The positive impact of the marketing strategy extended beyond immediate results, fostering a strong and lasting relationship between our team and the clinic. The experience was thoroughly enjoyable for both parties, as we worked collaboratively to help the brand start and scale effectively. Through our tailored approach, My Skin Laser Clinic was able to achieve its goal of expansion, positioning itself as a leading provider of aesthetic treatments in the region.
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