Golden Visa

01. The Challenge

Residency by investment has an unusually narrow audience. The qualifying investor is defined by capital and circumstance rather than by location or demographic, which makes conventional targeting close to useless and puts the entire qualification burden on the creative.

It is also a considered, high value decision with long timelines. The advertising has to start a conversation rather than close one, and it has to sound like something a serious investor would engage with rather than a visa advert.

02. Our Involvement

Start & Scale produced creative that qualifies hard in the opening seconds, stating the level of investment involved so the audience filters itself before a lead is ever generated. Spending less to reach fewer, better qualified people is what makes the economics work at this price point.

03. The Result

The campaign returned 14x on ad spend.

At this order value that multiple comes from qualification rather than from volume. A small number of genuinely capital qualified enquiries outperforms a large number of curious ones, and the creative is what does the filtering.

Common questions

How do you advertise investor visa programmes?

By qualifying on capital inside the creative. The audience cannot be reached reliably by demographic targeting, so Start & Scale states the investment level up front and lets the wrong audience filter itself out. For Golden Visa that approach returned 14x on ad spend.

What return can a high value offer expect from paid social?

It depends entirely on qualification. Start & Scale's residency by investment campaign for Golden Visa returned 14x, driven by filtering hard at the advert rather than by reaching more people.